Full website rebuild, SEO/AEO and CRM integration
A ground-up Wagtail rebuild for a specialist hard-metal roofing and cladding contractor, optimised for search and AI answer engines, fast on mobile, and wired straight into the HubSpot sales pipeline.
The challenge
Zinc Roofing Company has been installing zinc, copper and stainless steel roofing and cladding across London and the South East since 2011. An FTMRC member and approved installer for VM Zinc, Rheinzink, Aurubis and NedZink, with clients from Balfour Beatty and leading architects to homeowners converting barns. Their website was almost eight years old, performance and search rankings were declining, and a recent wave of competitors updating their sites made a full overhaul urgent.
What we built
We rebuilt the site from the ground up on Wagtail CMS. A project portfolio puts their work front and centre (Hammersmith Pavilion, Highbury Grove, barn conversions) alongside dedicated sections for services, materials, downloads, news and client testimonials. Structured data, on-page optimisation, FAQs and stronger content target both search and AI answer engines, with media served from a CDN for mobile speed. Enquiries and callback requests flow automatically into the HubSpot sales pipeline, and the site is submitted to search engines as content changes.
Rebuild & search
A fast, modern site on Wagtail CMS that showcases the portfolio and is built to rank in search and be cited by AI answer engines.
- Full rebuild on Wagtail CMS
- Project portfolio, services, materials and downloads
- Structured data, on-page optimisation and FAQs
- CDN-served media and mobile speed optimisation
- Search engine submissions
HubSpot integration
Website enquiries feed the sales pipeline automatically, removing duplicated admin.
- Enquiries created in HubSpot automatically
- No re-keying between site and CRM
- Pipeline kept in step with the website
The outcome
Mobile PageSpeed performance rose from 45 to 90, with 100 for SEO and best practices and 96 for accessibility; desktop went from 66 to 99. The new site is live at zincroofingcompany.com.
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