A multi-faceted digital presence: B2B and direct to customer
Two websites for two audiences: a B2B site for E O Burton's large-account customers, and a new direct-to-customer Shopify store, E O Burton Direct.
The challenge
E O Burton serves two very different audiences. Large-account trade customers need confidence, capability and a clear route to their account team. Individual buyers want to find a product, see the price and check out. One website couldn't do both jobs well.
What we built
We took a multi-faceted approach: a B2B website built to appeal to large-account customers, and a separate direct-to-customer Shopify store, E O Burton Direct. Each is designed for its audience, and both share the same brand.
E O Burton
Built for large-account customers: capabilities, sectors served and a clear route to the account team.
- Positioning for trade and large-account buyers
- Capability and sector content
- Enquiry routes to the account team
E O Burton Direct
A new direct-to-customer store, so individual buyers can browse, buy and pay online.
- Shopify store design and build
- Product catalogue and checkout
- Set up for direct-to-customer marketing
The outcome
This project is still underway. We'll update the case study with results and screenshots on completion.
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