Bespoke website with digital lead generation and management
A bespoke website for Crystal Windows, paired with a digital lead generation and management system that captures, routes and tracks every enquiry.
The challenge
Crystal Windows & Doors has installed made-to-measure double glazed windows, doors, porches, solar and insulation from Romford since 1995. A family business with 500k+ installations, a 10-year no-quibble guarantee and 4.5 on Trustpilot. They needed a website that reflected that track record and consistently brought in new enquiries. Leads came in through several channels, and without one place to manage them, follow-up was hard to track.
What we built
We designed and built a bespoke website focused on converting visitors, then connected it to a digital lead generation and management system. Every enquiry is captured, routed to the right person and tracked through to outcome.
Bespoke website
A modern website built to showcase the product range and turn visitors into enquiries.
- Bespoke design and build
- Rich animated product illustrations
- Product and service showcase
- Conversion-focused enquiry forms
Lead generation & management
Digital campaigns feeding a central system that captures, assigns and tracks every lead, from first enquiry to booked appointment.
- Targeted digital lead generation, paid social, search, print and referrals
- Central capture of quote requests, contact forms and recommendations
- Source and customer-type tracking for every lead
- Call-backs, booked appointments and status at a glance
- Contact log per lead, with one-tap call and email
The outcome
SEO/AEO listings and site traffic are up, and rich animated product illustrations have made the site stickier: average time on site rose from 30 seconds to 1 minute 40. The streamlined lead management interface makes lead classification and marketing performance monitoring straightforward, closing the loop on what is usually a messy affair when conversions happen offline with sales reps. The site scores 94 on mobile and 99 on desktop in PageSpeed Insights, with 100 for SEO and best practices.
In their words
“HPT's expertise in web development and online marketing has significantly enhanced our online presence. Their efforts have directly contributed to our business growth.
Tina BolandManaging Director, Crystal Windows and Doors Ltd
Full website rebuild, SEO/AEO and CRM integration
A ground-up Wagtail rebuild for a specialist hard-metal roofing and cladding contractor, optimised for search and AI answer engines, fast on mobile, and wired straight into the HubSpot sales pipeline.
In progressA multi-faceted digital presence: B2B and direct to customer
Two websites for two audiences: a B2B site for E O Burton's large-account customers, and a new direct-to-customer Shopify store, E O Burton Direct.
Supplier & subcontractor compliance management platform
Automated compliance monitoring for suppliers and subcontractors, so staff only ever engage those who are properly onboarded and meet the required standards.
Have a similar challenge?
Tell us about the bottleneck. We'll come back with the shortest path to fixing it.